Behind Every Breakout Brand Is an Insight Nobody Else Saw Coming.

‍ We call it the Ignition Insight™ — an unarticulated consumer truth so powerful, so precisely ownable, that it becomes the fuel behind billions in sales. Finding it is what separates brands that compete from brands that dominate.

We found it for Modelo Especial. It drove them to become the #1 beer in America.

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“At the center of everything is "The Fighting Spirit,” the brand’s north star and the engine behind its sustained growth, loyalty, and leadership.”

Constellation Brands Vice President of Brand Marketing, Casa Modelo.